Clik here to view.
Do These People Even Read Their Own Copy?
Latest idiocy in my inbox: Avoid the PR Spam Blacklist Last week a well-regarded blogger published and blacklisted the names of individual PR firms and publicists who have sent ”unsolicited (and...
View ArticleClik here to view.
Earth to Marketers: Don’t Act Like We’re Stupid!
Respect your prospect’s intelligence! It’s one of the points I make repeatedly in Principled Profit: Marketing That Puts People First–and with good reason. To succeed in business, you need long-term...
View ArticleClik here to view.
Shills and Specials: Running the Gauntlet on Ocean Drive
Visiting my father in Florida, we treated him and his ladyfriend to lunch on fashionable Ocean Drive in Miami Beach’s South Beach deco district. Lots of lessons here on how to deal with a saturated...
View ArticleClik here to view.
If You Don’t Tell Them, How Will They Know You’re Doing the Right Thing?
Tonight I was reviewing the PowerPoint for the talk on Green Marketing I’m giving next week in Davos, Switzerland. And I was struck yet again by the big case study in my talk: a company that has been...
View ArticleClik here to view.
Great Ad…Missed Opportunity to Increase Effectiveness
In the Great Advertising Debate, branding vs. direct response, I’ve always come down on the side of direct response. Every marketing message (not just ads) should have a call to action, a way of...
View ArticleClik here to view.
Good Marketing Is Good Business (Guest Post by Jim Kukral)
Note From Shel Horowitz, Owner of this Blog: I’m posting this not because I agree with everything Jim says, but because I don’t. I’m not going to tell you which parts I agree with and which I’d argue...
View ArticleClik here to view.
Why Do I Think this WON’T Go Viral?
Yankee Candle’s world headquarters is a few miles up the road from me. Today’s paper had a short article about recruiting people to dance in one of their commercials, to be filmed in the flagship...
View ArticleClik here to view.
A Brilliant Ad for CSR…A Puzzling Call to Action
Editor’s note: I like to say that my blog “covers the intersections of ethics, politics, media, marketing, and sustainability.” But I think this may be the first post in six years of blogging that...
View ArticleClik here to view.
How To Sue A Telemarketer In Small Claims Court
Guest post by Steve Ostrow [Editor's note: I was sent a review copy of this book, and enjoyed its playful approach to an intimidating subject. So when I was asked if I'd give Steve a forum during his...
View ArticleClik here to view.
Branding Lessons at Breakfast (What Not to Do) #blogboost
One of the things I enjoy about travel is the chance to dip into the world of big-company messaging and watch for trends. At home, I tend not to buy a lot of the mainstream brands so I don’t know what...
View Article
